Data Protection Policy

L677's Privacy Policy — Your data is our responsibility

L677 places the highest priority on protecting the personal and financial data of its users. This Privacy Policy explains in detail what information we collect, how we store it, and how it is used.

Last Updated: January 2026
256
bit SSL Encryption
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Sale of Data to Third Parties
24/7
Security Monitoring
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Our Commitment to Data Protection
Section 01
Introduction & Commitment

As one of Bangladesh's most trusted online Sports Betting platforms, l677 is committed to safeguarding the personal information and privacy of our users. This Privacy Policy document explains what types of data l677 collects, how that data is used, and the steps we take to keep your information secure.

By registering on the l677 platform, you are considered to have accepted this privacy policy. Please read it in full before signing up. We believe that transparency and honesty are the foundation of lasting trust.

This privacy policy applies to all l677 services — including the website, mobile app, and any other digital channels through which services are provided.

Good to know: l677's privacy policy is built to international data protection standards. Your information is always kept safe and secure.
Section 02
What Information We Collect

L677 collects various types of information to keep its services running smoothly. The types of data collected and their purposes are detailed below.

Data Type Example Purpose of collection
Personal identity Full name, date of birth, NID number KYC Verification
Contact information Mobile number, email address Account registration & communication
Financial information BKash/Nagad number, transaction history Payment Processing
Device information IP address, browser, OS Security & Fraud Prevention
Usage Information Betting history, login timestamps Service Improvement
Location Information Country, city (approximate) Ensuring Legal Compliance

L677 collects only the information that is strictly necessary. Collecting unnecessary or excessive personal data goes against our policy, and no sensitive information is collected without your consent.

Section 03
Use of Information

L677 uses collected information only for specific, legitimate purposes. The exact reasons for data use are outlined below.

  • Personal information is used to create, verify, and manage your account.
  • Financial information is used to process deposits, withdrawals, and other financial transactions.
  • Usage data is analyzed to detect fraud, money laundering, and illegal activity.
  • Data is used to enhance your experience and deliver personalized services.
  • Your information is used to meet legal obligations and satisfy the requirements of regulatory authorities.
  • Your contact information is used to notify you about important updates, service changes, and promotional offers.
  • Relevant data is used to resolve technical issues and provide customer support.
  • Betting history is monitored to promote responsible gaming.
Important: l677 never sells your data to advertisers or third parties. All data usage is strictly governed by this Privacy Policy.
Section 04
Data Retention & Duration

L677 stores collected data on secure servers. All servers are operated in internationally certified data centers and undergo regular security audits.

  • Account information — retained for as long as the account is active, and for 5 years after closure.
  • Financial transaction data is retained for a minimum of 7 years in accordance with legal requirements.
  • KYC documents are retained for up to 5 years after account closure.
  • Login and session data — automatically deleted after 90 days.
  • Cookies data — deleted upon expiry or when the browser is closed.
  • Support tickets — archived 2 years after resolution.

Once the designated retention period ends, l677 securely deletes or anonymizes your data in accordance with international data security standards.

Section 05
Data Sharing Policy

L677 does not share user data with third parties as a matter of policy. However, data may be shared in the limited circumstances below, all of which are fully lawful and transparent.

  • Payment Processors: Only the information necessary to complete transactions is shared with payment gateways such as bKash, Nagad, and Rocket.
  • Legal Authorities: Where required by court order or government directive, we are obligated to disclose information accordingly.
  • Security Partner: Limited data is shared with trusted technology partners for fraud prevention and cybersecurity purposes.
  • Regulatory Authority: Relevant data is shared with authorities to maintain licensing and compliance.
Rest assured: l677 never sells your personal data to advertisers, data brokers, or any other commercial party.
Section 06
Cookies & Tracking Policy

L677 uses cookies to enhance your browsing experience. Cookies are small text files stored in your browser that help the site recognize you on your next visit.

  • Essential cookies: Required for login sessions and security. These cannot be disabled.
  • Functional Cookies: Used to remember your preferences and settings.
  • Analytics cookies: Helps us understand how the site is used and improve our services.
  • Security cookies: Used to detect fraud and cyber threats.

You can delete or disable cookies at any time through your browser settings. However, disabling essential cookies may cause some l677 services to not function properly.

Section 07
Your Rights

Under l677's Privacy Policy, every user has the following rights regarding their own data.

  • Right to access: Find out exactly what information l677 holds about you.
  • Right to rectification: You can request corrections to any inaccurate or outdated information.
  • Right to erasure: Under certain circumstances, you may request that your data be deleted.
  • Data Portability: You can request a copy of your data in a readable format.
  • Object to Processing: You can object to the use of your data for specific purposes.
  • Withdraw Consent: You may withdraw any previously given consent at any time.

To exercise these rights, email us at support@l677.bet. l677 will respond to your request within a maximum of 30 business days.

Section 08
Security Measures

L677 uses industry-leading security technology to protect your data. Our security infrastructure is continuously updated and tested.

  • All data transmissions are secured with 256-bit SSL/TLS encryption.
  • All data stored on our servers is protected with AES-256 encryption.
  • Two-factor authentication (2FA) is available for all accounts.
  • An automated security monitoring system operates 24/7.
  • Regular third-party security audits and penetration testing are conducted.
  • Accounts are automatically locked when a suspicious login is detected.
  • Firewall and DDoS protection are active at all times.
Your Role: While l677 maintains the highest security standards, keeping your password strong and confidential is equally important. If you notice anything suspicious, contact support immediately.
Section 09
Minor Protection

L677 enforces a strict policy to protect minors. No person under the age of 18 is permitted to register or place bets on l677.

  • Age verification is mandatory at the time of registration.
  • If there is any doubt, l677 may request proof-of-age documents at any time.
  • Any account found to belong to a minor will be closed immediately.
  • L677 does not knowingly collect or retain data from minors.

If a minor has accidentally registered an account, parents or guardians are encouraged to contact support@l677.bet. l677 will close the account immediately.

Section 10
Privacy Policy Updates

L677 reserves the right to update this Privacy Policy, in part or in full, as needed. Any changes will be published on this page with a revised date, and registered users will be notified by email.

  • For significant changes, 7 days' advance notice will be given.
  • Continued use of the platform after any changes are made will be considered acceptance of the updated policy.
  • If you do not agree to the updated policy, you may request to close your account.
Stay Updated: Visit this page regularly and keep email notifications enabled to stay informed of any changes to our Privacy Policy.

Why your data is completely safe with l677

Our multi-layered security infrastructure works around the clock to protect your privacy.

End-to-End Encryption
All your data and transactions on l677 are secured with 256-bit SSL encryption — completely unreadable by hackers or any third party.
Zero data sales policy
l677 never sells your personal data to advertisers or data brokers. Your information is used solely to improve our services.
KYC Verification
l677's rigorous KYC process ensures every account belongs to a real person, protecting you from fraud and identity theft.
24/7 Security Monitoring
l677's automated security system monitors your account around the clock. Any suspicious activity is detected and acted upon immediately.
Two-Factor Authentication
Enabling 2FA on l677 requires both your password and a code sent to your mobile to log in — an extra layer of protection for your account.
Licensed & Regulated
l677 operates under an international gaming license. Compliance with the privacy policy is mandatory and overseen by the relevant regulatory authority.

Privacy-Related Contact

For any questions about this Privacy Policy or requests regarding your data, please contact our Data Protection Team. l677 will respond within 30 business days.

Email
support@l677.bet
Live Chat
24/7 Support Available
Response Time
Up to 30 Business Days
Frequently Asked Questions
Does l677 sell my data?
No, l677 never sells user data to third parties.
Can my data be deleted?
Yes, in certain circumstances you can request data deletion by emailing our support team.
How long is data retained?
Depending on the type of data, retention periods range from 90 days to 7 years.
Can l677 See My Password?
No, passwords are stored in encrypted form. No one at l677 can view your password.
Safe & Trusted

Secure Your Data — Now Join l677

Your information is fully protected under l677's strict privacy policy and multi-layered security systems. Register today and enjoy Bangladesh's premier betting platform.

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